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Some products require a detailed presentation to communicate
key features and benefits. Some simply need to be properly displayed. Our Creative Services team can
produce a wide variety of Active Product Tours and related content, all to your specification and
approval. In addition, our SellPoint Custom ShopTM can
create nearly anything you can imagine to help tell your product story.
SellPoint's patented technology ensures your product content never becomes outdated: content additions or modifications can be made at any time, including promotions, rebates, accessories, add-on products, shopper surveys; virtually anything that would help motivate a shopper to buy. 
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SellPoint BASIC FLASH
Both manufacturers and retailers invest heavily to attract shoppers to the
product pages of their online stores. But what shoppers find they finally reach it is often just a
picture and a short text description, with no engaging product story to close the sale. SellPoint’s
Active Product Tours deliver an extended shopper engagement that creates an informed shopper that is
ready to buy. SellPoint delivers a unique and powerful shopper ‘impression’ that:
Includes all the features of the 360 Tour Plus (see below - accessed in SellPoint Tour navigation)
- Introductory Product Branded page
- Up to eight user-controlled product feature call-outs using a combination of text, product images and other visuals
Basic Flash Example:
SellPoint STANDARD FLASH
Includes all the features of the 360 Tour Plus (accessed in SellPoint Tour navigation)
- Up to one minute and 30 seconds of scripted voice-over highlighting the features and benefits of the product (includes scripting, voice-over and editing)
- Up to four chapters describing the product features and benefits
- Limited stock photography provided, up to 3 images
- Standard and simple transitional effects (such as wipes and fades)
- Unlimited client provided imagery included in design
Standard Flash Example:
SellPoint ENHANCED FLASH
All of features of the 360 Tour plus (accessed in SellPoint Tour Navigation)
- Up to eight user-controlled dynamic menu driven chapters
- Up to two minutes of scripted voice-over highlighting the features and benefits of the product (includes scripting, voice-over and editing)
- Imagery designed created to fit with the template design, which includes stock photography
- Extensive use of motion graphics to support product demonstration
Enhanced Flash Examples:
SellPoint QUICK TOUR
Includes:
- High resolution zoom capability
- Utilizes client provided images
- Utilizes client provided PDF files, sell-sheets, brochures, manuals and other product collateral content
Quick Tour Examples:
SellPoint 360°
Includes:
- 360° view (18 product images) template selected from the SellPoint library
- 4 product Multi-View
- 3 Additional product photos for SellPoint Tour
360° example:
SellPoint 360° PLUS
Includes:
- 360° view (18 product images) template selected from the SellPoint library
- 4 product Multi-View
- 3 Additional product photos for SellPoint Tour
- Unlimited product call outs on the 4 Multi-View images
360° PLUS example:
VIDEO Content Player Production
Includes:
- Up to two minutes of in studio video presentation (includes scripting, shooting, voice-over, and editing)
- Video encoding for Windows Media and QuickTime streaming formats at four rates for "High", "Low", and "Modem" Internet connections and a flash video file for troubleshooting and firewall delivery
- One 360 degree flash interactive product view with five frame animation and three close up product views
CUSTOM 360 VIEW TEMPLATE
Includes:
- Design to enhance product and manufacturer branding
- Custom product 360 or 720 controls
- Multi-View product shots for product call out (up to six)
- Completely custom user interface to enhance branding
- Template can be used on unlimited productions
BASIC FLASH TEMPLATE DESIGN
Includes:
- Reusable Basic Flash template that can be reused over multiple Basic Level productions
- Two design layouts presented to client
- Two rounds of design changes from selected template
STANDARD AND ENHANCED FLASH TEMPLATE DESIGN (cost
per template)
Includes:
- Two design layouts presented to client
- Two rounds of design changes from selected template
- Template can be reused across Standard and Enhanced productions
- Standard and Enhanced production require a one-time template fee
OFFLINE PRODUCT TOUR (Flash only)
Includes:
- The Flash portion of a product tour is extracted to an .exe file
- Linked assets (PDF’s, images, etc.) are not included in the .exe file
- Can be used for displaying the Flash portion of a product tour while disconnected from the internet
- Standard and Enhanced production require a one-time template fee
VIDEO ENCODING
Includes:
- Converts client video to online video streaming, for use in a product tour
- Cost calculated on a per-minute basis
Additional production fees may be incurred based
on one or more of the following:
Includes:
- Scripts that read in excess of 2 minutes
- Life Style photography
- Weight Limit overages 100 lbs plus
- Shipping/Insurance covered by customer
- Use of Talent
- Product shipping covered by customer
- .exe complied files of the flash production
- Voice-over (additional minutes, fees vary)
