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SellPoint client utilized an in-house solution to send emails to prospect lists introducing their new product and service solution.
An embedded button prompted the recipient to learn more by viewing the SellPoint Active Product Tour. At the conclusion of the Active Product Tour, the shopper is presented with the option to purchase online, or to find a local dealer. The email also included promotional pricing and a ‘Buy It Now’ button.
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Client easily leveraged an existing SellPoint Active Product Tour that provided e-mail recipients with the most complete, engaging information about the product, and allowed them to either purchase directly or find a local dealer.
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30% increase in Active Product Tour views
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Unique & compelling call-to-action made the program the most successful
email campaign in company history
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SellPoint client utilizes on-line advertising on a category enthusiast website for digital cameras. Banner advertising promotes a sweepstakes requiring on-line registration following a SellPoint Active Product Tour view.
Readers view the banner ad, click the embedded link, and arrive at a landing page on the client website that features the SellPoint Active Product Tour. After viewing the tour, prospects complete sweepstakes registration.
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Client generated hundreds of thousands of views for their Active Product Tour, and cost-effectively increased product sales (and brand awareness) among the ‘influencers’ among their target customers.
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Client purchased 30-second radio ads and scripted the call-to-action for listeners to visit the company website and ‘take a product tour’.
When prospects arrive on the landing page, they are presented with the SellPoint Active Product Tour. At the conclusion of the tour, the shopper is presented with the option to purchase online directly, or to find a local dealer..
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Client used an existing SellPoint Active Product Tour to provide radio listeners with a way to immediately understand what the product does, it’s primary features and benefits, and to then either purchase the product directly or find a local dealer.
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Generated hundreds of thousands of views in first week, with an average viewing time over 2 minutes
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Investment in radio advertising was leveraged with a unique and measurable call-to-action
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Tracking capability of Active Product Tour provided daily measurement of radio ad spend effectiveness and ROI
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