SellPoint’s Active Product Tours combine dynamic video with a wide array of printable user guides, brochures, and other product information that provide an engaging and interactive look at the product they are researching. SellPoint provides manufacturers with a direct conduit to deploy enhanced product presentations consistently across all online points of sale. Additionally, SellPoint’s graphical dashboard provides Celestron with a detailed analysis of shopper behavior that is updated daily, giving manufacturer’s valuable insight into how consumers interact with their products.

SellPoint’s on-demand platform powers the industry’s largest retail syndication network - from nationwide chains to regional specialty online stores. The Celestron Active Product Tours are currently running on retail sites including Amazon.com, Adorama Camera, B&H Photo, Brookstone, Circuit City, Hammacher Schlemmer, J&R Computer World, Optics Planet and REI. To view an example of a SellPoint Active Product Tour, visit http://syndicate.sellpoint.net/Syndicate/SynMaster?Tentoe=69TXBQ-25550.

In addition to providing Active Product Tours to online shoppers, Celestron is utilizing  Active Product Tours on digital picture frames in the Toys ”R” Us Times Square store. The company also incorporates the tours into their exhibit space at industry tradeshows and uses them as educational tools for retailers and dealers. “Providing Active Product Tours to consumers shopping both offline and online has helped us tremendously in assisting consumers to make better, more educated buying decisions, “ said Vicki Croucier, marketing manager for Celestron. “Consumers are now able to do their homework in advance by watching a helpful and dynamic video product tour, educating them with all the latest information they need to make the best purchase decision possible.