SellPoint Inc., the leading provider of on-demand rich media product tours, announced today its Chief Technology Officer and Vice-President of Engineering will speak on Application Infrastructure and Middleware on Demand at the International Cloud Computing Conference and Expo at the Santa Clara Convention Center in Santa Clara, CA on November 3rd 2009.

Kulkarni's presentation is scheduled to begin at 5:40pm November 3rd, and will explore the benefits and key issues surrounding a top-down application-centric approach to managing infrastructure and automating the application lifecycle. Kulkarni will also discuss the challenges and opportunities of efficiently delivering video and other rich media content using cloud-computing technology.

For more information, visit http://cloudcomputingexpo.com/event/sessions