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SellPoint delivers a shopper experience that differentiates your products, and increases sell-through both online, and in-store. Specific sales results are influenced by product complexity, product life-cycle, and quality of video and image content. Your SellPoint sales representative can show you examples of the sales lift generated by the SellPoint solution. By helping your retail partners sell more of your products, you not only elevate gross margin, but also nurture and expand critical channel relationships through a more effective online merchandising strategy. In addition, the rich interaction provided by SellPoint Active Product Tours before the sale means fewer returns after the sale.
Delivering unprecedented shopper engagement, and syndicated everywhere your products are sold, it's easy to see why Active Product Tours increase sell-through and shopper confidence, while reducing shopping cart abandonment and product returns.
Both manufacturers and retailers invest heavily to attract shoppers to the product pages of their online stores. But what is often just a picture and a short text description, with no engaging product story to close the sale. SellPoint's Active Product Tours deliver an extended shopper engagement that creates an informed shopper that is ready to buy. SellPoint delivers a unique and powerful shopper 'impression' that:
  1. Is placed directly on the retail product page with your company branding
  2. Communicates key features, benefits, and why-to-buy messages as directed and approved by you
  3. Has opted-in twice to view your product story
  4. Delivers an average shopper viewing time of 2.5 minutes
  5. Can be updated and revised in real time
  6. Turns shopper into buyers
SellPoint: Turning Shoppers Into Buyers
Each shopper who viewed an Active Product Tour:
  • has opted-in twice
    (once to find the retail product page, and again to view the tour)
  • sees an interactive, multi-media product tour highlighting key features and benefits directed and approved by you, the manufacturer
  • is doing so directly on the product page of your retail partners, often with their finger literally hovering over the ‘Buy’ button
In 2007 alone, over 13 million shoppers viewed our client's products an average of 2.5 minutes per tour!